GEN Z FINDS MORE IN LESS WITH SOFT SAVING

Gen Z Finds More in Less With Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success complied with an acquainted pattern: earn continuously, save strongly, get a home, and prepare for retired life. But Gen Z is coming close to money with a fresh point of view. Rather than concentrating only on long-term accumulation, this generation is prioritizing

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